The Founder's Studio | Where children build real businesses

What it really is

Not a class about business. A studio where they build one.

Most programs teach children about entrepreneurship. This one hands them the wheel. Every week they build a real piece of their business, and by Week 12 they have launched it to real people.

🎯

Built on what they love

We begin with what your child is already passionate about, from gaming to art to animals, so they stay engaged for all 12 weeks.

🛠️

They make something every week

Idea, brand, logo, website, pricing, marketing: real deliverables, not worksheets that get forgotten.

🎤

It ends in a real launch

Week 12 is Launch Night, where they present the business they built to family and friends. Real pride, real skills.

Why it matters

What your child really walks away with

The brand and the website are the visible part. The lasting part is who your child becomes along the way.

💪

Real confidence

They go from a quiet idea to standing up and pitching it out loud.

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Money smarts

Pricing, value, and how a real business actually makes money.

🎨

Creative courage

Permission to dream something up and actually make it real.

🗣️

A voice of their own

Presenting their thinking, explaining their choices, and backing themselves.

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Grit and problem-solving

Trying, hitting snags, fixing them, and trying again.

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Follow-through

The real, rare feeling of starting something and seeing it all the way to launch.

The venture library

Imagine what your child could build

These are just a few examples to spark ideas, not a fixed menu — honestly, almost anything is possible. Every child builds around something they already love, so no two studios ever look the same. Filter by whatever yours is drawn to.

8 ventures in the library

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Games & apps

Game Studio

Design a game with your own characters and levels, then release it under your very own studio name.

✦ Design + storytelling

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Games & apps

App Idea

Sketch and design an app that solves a real problem for kids your age, and pitch it like a founder.

✦ Product thinking

🕯️

Craft & make

Candle Co

Hand-pour candles with your own scents, labels and packaging, and a brand people remember.

✦ Making + branding

💍

Craft & make

Jewellery Line

Make handmade jewellery with a real brand, a price list and a shop of its own.

✦ Craft + pricing

🧁

Food & treats

Baking Brand

Perfect one signature treat, then package and sell it under your own name.

✦ Recipes + costs

🐶

Food & treats

Pet Treats

Bake treats for pets and build a brand that pet-owners in your neighbourhood trust.

✦ Niche + trust

📺

Digital & creative

YouTube Channel

Plan, film and grow a channel around something you love, with a real look and a plan.

✦ Audience + content

🎨

Digital & creative

Art Label

Turn your artwork into prints, cards and a little shop with your name on it.

✦ Creativity + commerce

Each one finishes with its own brand, website and Launch Night. And if your child dreams up something that isn't here, even better. We shape the whole program around whatever they love.

How it works

The 12-week journey

The same five-step rhythm every session (Hook, Explore, Teach, Make, Share), building through three clear stages, from a first idea to a real launch night.

Foundations

Weeks 1 to 5

Find the idea. By the end: a locked-in business, a clear customer, and a simple way to make money.

Build the Brand

Weeks 6 to 9

Make it real. By the end: a name, a logo, a full brand kit and their own printed business cards.

Launch

Weeks 10 to 12

Take it live. By the end: online for real, marketed, and launched to a live audience on the big night.

See the full 12-week curriculum →

The finale

It all builds to one big night.

Every child finishes the program with a real Launch Night. Your child stands up in front of family and friends and presents the business they built, from the very first idea to a live website, and answers questions like a real founder. They finish with their own Founder's Certificate and a night the whole family remembers.

🎤 A live pitch 💻 Their website, live 🏆 Founder's Certificate

🎉 Launch Night · how it runs

The founder's story3 min
The problem & the big idea3 min
Meet the customer2 min
The brand reveal, name, logo & cards5 min
The website, live5 min
"Ask the founder anything"5 min
Celebrate & Founder's Certificate 🏆2 min

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The stretch goal, a real market stall. When your child is ready, they can take their business to a genuine kids' market or a Children's Business Fair-style event, and make their very first real sales.

Meet your guide

Hi, I'm Jen, and I'm a founder too.

I don't teach entrepreneurship from a textbook. I have built it. That is the whole point of the Studio: your child learns from someone who is actually doing the work, and builds something real alongside me.

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I built my own business

AP Social Agency, where I help brands grow online through content and photography.

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I'm helping build a brand-new one

La Vita Nova, a business being built from the ground up right now.

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Now I'm passing it on

I created the Studio to give children the confidence, creativity and real-world skills that most of us only pick up as adults.

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Founding families

Be one of our very first founders

The Founder's Studio is brand new, and that is the best possible time to join. Our founding families get me at my most hands-on, a front-row seat, and a real say in shaping the program as it grows. There is never a better moment than the beginning.

“

My son counted down to every session. By the end he'd built a little brand, a website and stood up and pitched it to the whole family. I've never seen him so proud of something that was entirely his.

Rachel, parent of a 10-year-old · South Yarra

Pricing

Choose the right fit for your child

Every option follows the same proven 12-week program. The difference is simply how personal, and how social, you would like it to be.

Most personal

1:1 Mentorship

One child · fully tailored · online or in-person

$85 per 2-hour session, or $1,020 for the full 12-week program

The entire program shaped around your child's specific passion
Their own private studio page that grows week by week
Flexible scheduling that fits your family
A progress update after every session
We use AI tools side by side to bring their idea to life

Apply for 1:1 →

Coming soon

Small-Group Program

4 to 8 children · a founder cohort · school-term based

$50 per child each session, or $540 per child for the full term

Children build their businesses alongside a friendly cohort
Peer feedback, pitch practice, and a shared launch night
The same 12-week curriculum, run as a class
Ideal for schools, holiday programs and homeschool groups
Register your interest below and I will let you know when a cohort opens

FAQ

Questions parents ask

Is it online or in person?

Both. 1:1 mentorship runs online right across Australia, or in person around South Yarra, Melbourne. Small-group programs are run locally.

How long are the sessions?

Each session runs for about two hours, once a week, across the 12 weeks. We keep a steady rhythm so your child always knows what is coming.

Does my child need to be "techy"?

Not at all. We meet them wherever they are and use friendly tools, including AI side by side, to bring their idea to life. Curiosity matters far more than any existing skill.

What if my child is shy or isn't sure what to build?

That is completely normal, and it is exactly where we start. We begin from what they already love and gently shape it into an idea. Confidence is one of the biggest things children walk away with.

What ages is it for?

The program is designed for children aged 8 to 13. If your child is close to that range, get in touch and we will chat about fit.

What will they actually walk away with?

A real business: a brand, a logo, a simple website, fair pricing, a marketing piece, and a launch night where they present what they built to family and friends.

What if we miss a week?

No stress. Scheduling is flexible and we simply pick up where we left off.

Do we need to buy anything?

No special equipment. For online sessions, a laptop or tablet with internet is all you need.

Get started

Getting started is easy

It begins with a free, no-obligation chat. No pressure and no commitment, simply a friendly conversation about what your child could build.

Apply below

Fill in the quick form with a little about your child and what they love.

A free intro chat

We have a relaxed call to find the right fit and answer any questions. No obligation.

Start building

Pick a time that suits your family and your child begins their 12-week journey.

Don't just learn
about business.
Launch a real one.